Advantage over time
Strategy
How organizations create and sustain advantage.
Strategy is judgment under uncertainty, repeated. If an organization can institutionalize reasoning, strategy shifts from periodic planning to a continuous, compounding capability.
What it contributes
Provides the lens in which reasoning becomes valuable: advantage accrues to institutions whose judgment improves faster than their rivals’.
Foundational ideas
- Dynamic capabilities
- Reconfiguring in the face of change.
- Path dependence
- History shapes what is possible next.
- Compounding advantage
- Small edges that accumulate.
Open questions
- Can reasoning itself become a durable competitive advantage?
- How is strategic learning measured before outcomes are known?